SEO Manager
The Email Marketing Manager will join the dynamic team at Culligan International to own the development, implementation, and management of email marketing strategies through Salesforce Marketing Cloud.
Your primary focus will be designing and executing personalized email campaigns, creating and managing complex customer journeys, and analyzing campaign performance to identify areas for improvement.
The ideal candidate will have a deep understanding of email marketing best practices, a strong grasp of Salesforce Marketing Cloud's capabilities, and a proven track record of driving successful campaigns.
Develop and execute end-to-end email marketing strategies to drive customer engagement, lead generation, and revenue growth.
Design and build email templates, audiences and customer journeys within Salesforce Marketing Cloud, ensuring best practices for deliverability, personalization, segmentation and automation.
Monitor and analyze campaign performance metrics, generate reports, and provide actionable insights to optimize campaign effectiveness and drive continuous improvement.
Utilize data-driven insights to develop segmentation strategies, conduct A/B testing, and refine marketing automation workflows for maximum impact.
Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR.
Stay up to date with industry trends, best practices, and emerging technologies in marketing automation and Salesforce Marketing Cloud to drive innovation and enhance campaign performance.
Provide guidance and training to marketing teams on marketing automation processes, tools, and best practices.
Requirements:
Bachelor's degree in marketing, business, or a related field.
3-5 years of proven experience as an Email Marketing Manager or similar role Strong proficiency in Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Data Extensions High-level knowledge of Salesforce data and reports as it relates to Salesforce Marketing Cloud integration Experience with data management, segmentation, and targeting using Salesforce Marketing Cloud In-depth knowledge of email marketing concepts, strategies, and best practices.
Proficient in HTML, CSS, and AMPscript for email template design and customization.
Experience with A/B testing methodologies and tools Familiarity with email deliverability best practices and the ability to troubleshoot and resolve deliverability issues Proficiency with SQL is a plus Salesforce Marketing Cloud Email Specialist certification is required, or must be obtained within first 60 days; Salesforce Associate certification preferred Experience with creating API-driven automations within journey builder Experience with SMS functionality for marketing utilization (Mogli SMS or other related tools) a plus Experience with Distributed Marketing and sales enablement a plus Excellent analytical skills with the ability to interpret complex data sets and derive actionable insights Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams Ability to work collaboratively in a fast-paced, deadline-driven environment #LI-AG1 Recommended Skills A/B Testing Api Analytical Business Process Improvement Communication Customer Relationship Management Estimated Salary: $20 to $28 per hour based on qualifications.
Your primary focus will be designing and executing personalized email campaigns, creating and managing complex customer journeys, and analyzing campaign performance to identify areas for improvement.
The ideal candidate will have a deep understanding of email marketing best practices, a strong grasp of Salesforce Marketing Cloud's capabilities, and a proven track record of driving successful campaigns.
Develop and execute end-to-end email marketing strategies to drive customer engagement, lead generation, and revenue growth.
Design and build email templates, audiences and customer journeys within Salesforce Marketing Cloud, ensuring best practices for deliverability, personalization, segmentation and automation.
Monitor and analyze campaign performance metrics, generate reports, and provide actionable insights to optimize campaign effectiveness and drive continuous improvement.
Utilize data-driven insights to develop segmentation strategies, conduct A/B testing, and refine marketing automation workflows for maximum impact.
Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR.
Stay up to date with industry trends, best practices, and emerging technologies in marketing automation and Salesforce Marketing Cloud to drive innovation and enhance campaign performance.
Provide guidance and training to marketing teams on marketing automation processes, tools, and best practices.
Requirements:
Bachelor's degree in marketing, business, or a related field.
3-5 years of proven experience as an Email Marketing Manager or similar role Strong proficiency in Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Data Extensions High-level knowledge of Salesforce data and reports as it relates to Salesforce Marketing Cloud integration Experience with data management, segmentation, and targeting using Salesforce Marketing Cloud In-depth knowledge of email marketing concepts, strategies, and best practices.
Proficient in HTML, CSS, and AMPscript for email template design and customization.
Experience with A/B testing methodologies and tools Familiarity with email deliverability best practices and the ability to troubleshoot and resolve deliverability issues Proficiency with SQL is a plus Salesforce Marketing Cloud Email Specialist certification is required, or must be obtained within first 60 days; Salesforce Associate certification preferred Experience with creating API-driven automations within journey builder Experience with SMS functionality for marketing utilization (Mogli SMS or other related tools) a plus Experience with Distributed Marketing and sales enablement a plus Excellent analytical skills with the ability to interpret complex data sets and derive actionable insights Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams Ability to work collaboratively in a fast-paced, deadline-driven environment #LI-AG1 Recommended Skills A/B Testing Api Analytical Business Process Improvement Communication Customer Relationship Management Estimated Salary: $20 to $28 per hour based on qualifications.
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